BMW X5: dial an 11 digit number

BMW X5: dial an 11 digit number

54. X5 11 digits.png

#infotainment hashtag#eyetracking hashtag#evidencebased

BMW X5, when in-car voice interaction works, and it does most of the time, is very powerful. 

The touchscreen has very fast response times and excellent dial pad with button size of 18mm x 18mm (for reference: X5 keyboard button size 12mm x 12mm). 

iDrive rotary is not great for this use case with long task times and the longest total eyes-off-road time (13s).

iDrive with character recognition was a pleasant surprise. 

Interesting to see how it will compare to the new X5.

Many thanks to Scott Hodgins and Jon Ward at Tobii Pro eye tracking.

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