JD Power 2018 U.S. Automotive Performance, Execution and Layout (APEAL) Study

JD Power 2018 U.S. Automotive Performance, Execution and Layout (APEAL) Study

JD Power 2018 U.S. Automotive Performance, Execution and Layout (APEAL) Study

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Key information from the press release: 
-Mass market brands continue to close in on luxury segment: The average APEAL score for the mass market segment is 814, a 10-point improvement from 2017, while the luxury segment improves 6 points to 851. 

-Highest-Ranked Brands
Genesis ranks highest in overall APEAL for the first time, with a score of 884. Porsche ranks second overall (883), followed by BMW (863), Lincoln (861) and Mercedes-Benz (858).

full press release here: http://bit.ly/2NMcZ5V

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