size does matter, but so does aspect

size does matter, but so does aspect

aspect ration.png

Are you creating your future in-car UX on a 8:3 display? I think you will miss out. #strategy

Not all 10” displays are the same, aspect ratio matters. For example, a 16:9 10.2” has 30% more active screen area than a 8:3, 10.2” (approximately 287 cm^2 vs. 221 cm^2). #displays

The 8:3 wide aspect ratio is perfect for the well defined area inside the steering wheel, but it limits the possibilities to design better UX for the central display (less search results, not enough map height, less total active area, not suitable for entertainment and productivity use cases). #UX

VW has demonstrated how to integrate well a 15”, ≃ 16:9, Tesla has showed the same with a 15", 16:10 in the Tesla 3. Audi, Cadillac and Volvo are on the right path. Other OEMs must change. The 8:3 has been fantastic, but it is time to move on and design better UX for the customer. Just imagine the greatness of MBUX on a 16:10 display, how wonderful X7 would be with a central display similar to rear infotainment displays. #change

consumer "electronics" and car displays

consumer "electronics" and car displays

design UX for autonomous cars, now

design UX for autonomous cars, now