design UX for autonomous cars, now

design UX for autonomous cars, now

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Exotic materials, super premium and ultra expensive! Yet, the UX of rear passengers has not been carefully crafted. 

Sometimes it feels like a random set of features and screens, somehow disconnected from brand DNA and driver UX.

Now is our best opportunity to use the rear seat infotainment to design a proper passenger UX, foster in-car collaboration and implement our vision for the autonomous era.

We do not have the limitation of driver distraction or cognitive demand so the possibilities are endless.

Also, advanced display technologies can be tried since there are no safety critical elements and the temperature range can be more relaxed (for good examples see Audi’s OLED remote, Volvo’s roof projection, Ford’s smart glass rear window).

If you think you can get away with a cloth hanger and a tablet holder that is perfectly fine, but I think you are missing a great opportunity to design the UX of the future, now.

size does matter, but so does aspect

size does matter, but so does aspect

Digital assistants: past, present and future

Digital assistants: past, present and future