It is your design that matters now
There are no car segments for infotainment. People expect great interface in every car. Easy to use, connected and safe.
Display technologies are affordable so every car can have a big screen. It is the UX that matters the most. It is how you connect all the technologies inside and outside the car. Creating a frictionless experience for driver and passengers.
The differentiator for the car manufacturers is their UX (see MBUX, iDrive, MMI Touch, Innovision Cockpit)
Have you got a clear vision? #Strategy
Do you understand how people interact with technology? #Research
Can you integrate the technology to fit your brand DNA? #Design
Are you taking the risk to try new technologies? #Innovation