It is your design that matters now

It is your design that matters now

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There are no car segments for infotainment. People expect great interface in every car. Easy to use, connected and safe. 

Display technologies are affordable so every car can have a big screen. It is the UX that matters the most. It is how you connect all the technologies inside and outside the car. Creating a frictionless experience for driver and passengers. 

The differentiator for the car manufacturers is their UX (see MBUX, iDrive, MMI Touch, Innovision Cockpit)

Have you got a clear vision? #Strategy

Do you understand how people interact with technology? #Research

Can you integrate the technology to fit your brand DNA? #Design

Are you taking the risk to try new technologies? #Innovation

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the future of in-car UX...

the future of in-car UX...