Strategy vs. tactics or different design priorities?

Strategy vs. tactics or different design priorities?

strategy vs tactics.png

Which strategy (or tactic) do you prefer?

I prefer the Audi all the way, they have mastered infotainment strategy.

Yes, the interior looks very similar in all models, if not identical, but they have reduced hardware and software complexity dramatically. This strategy will allow Audi to leverage economy of scale even more and they will be able to achieve faster production cycles.

The normal automotive production cycle of 8-10 years is dead and consumers expect updates more often. Strategies like Audi's enable faster production times, frequent updates and better features.

Although, I admire the way Mercedes leads innovation in connected, autonomous, shared mobility and electrification (CASE), I have to admit that I am little bit confused with their infotainment rollout.

I do not understand why the more expensive C-class will not get the latest and greatest infotainment platform (MBUX). Is it a tactical move, due to tooling cost to replace the displays and infotainment box, or perhaps a decision based on design priority and model differentiation? Is this beneficial for the C-Class customer?

What do you think? 

Automotive Infotainment HMI

Automotive Infotainment HMI

Five shades of green...

Five shades of green...