Automotive UX evaluation
An overview of automotive UX evaluation methods.
The best method depends on where you are in the development phase, your research questions and your available resources.
However, there is a hierarchy of evidence quality and strength of recommendation. Not all evaluations are the same.
The role of a UX specialist is to provide the best available evidence, within the limited resources, and inform stakeholders of any study limitations.
We cannot simply tick a box that we captured customer needs and move on. This is a continuous process to understand: a)people, b)technologies and c)human-machine interactions.
There is significant variation on the UX evaluation methods. I will put my thoughts on a white paper and propose standardisation for the minimum evidence required.