In-car displays and human factors (SIP-ADUS, Japan, November 2017)

In-car displays and human factors (SIP-ADUS, Japan, November 2017)

It was a great honour and privilege to represent SBD Automotive at the 4th ADUS workshop organised by the Japanese Council of Science under the  Strategic Innovation Promotion Program (SIP). It was a great opportunity to contribute, meet new colleague and catch up with old friends. I am very grateful to the organisers for the wonderful hospitality. 

My presentation was on In-car displays: customer expectations, trends and human factors. You can see my presentation slides HERE

Car UX metrics

Car UX metrics

Tesla in-car displays. Strategic or random?

Tesla in-car displays. Strategic or random?