- a PhD qualified UX Strategist with ten years of experience on usability, UX research and human-machine-interface development.

- helping OEMs and Tier 1s to create easy, responsive and fun to use infotainment systems, a frictionless User Experience.

-moving from zero to one, creating a vision for future in-car UX.

- building new teams, developing killer products and advocate human-centred-design. 

- measuring how people interact with technologies, developing human-centred user interfaces, and communicating the strategic intent to internal and external stakeholders

Last update was June, 2018.